Dutch sugar confectioner and peppermint specialist Fortuin, proudly presented their new trade stand at the ISM 2020 international sweet trade fair in Cologne. The company has a long, proud history as mint maker. Over 125 years after having named a peppermint in honour of the then reigning Queen Wilhelmina, the Wilhelmina mint continues to be the best sold mint in the Netherlands.
Strong brand for modern sweet lover
As consumer tastes shift, Fortuin has successfully expanded their product portfolio with the launch of vegan and sugar-free options, sold in on-the-go, convenience packaging. In designing a new trade stand for ISM 2020, we at Creators Dock were challenged to reflect a sweet-making tradition-packed with quality, whilst also catering to the tastes and preferences of the modern sweet lover.
For their POS materials, we created a clear distinctive look-and-feel for each of the two Wilhelmina mint categories. We maintained the traditional, fresh look for the traditional mints and gave the new vegan, sugar-free and convenience packaging options a stylish, modern appeal.