Dutch-based biscuit baker Hellema Hallum is always present at the world’s largest annual trade fair for sweets and snacks in Cologne. The trade fair is where brands showcase new and innovative products.

Hellema’s innovative power, with its roots in a long, biscuit baking tradition, was lacking in the look and feel of the existing trade stand. Creators Dock was approached to create a completely new stand concept and design, including packaging design and POS material.

Starting from scratch. So that the new stand could be, as it were, baked to perfection.

Getting it right
With many internal parties having their own set of ingredients clamouring for inclusion in the design bake-off, Creators Dock was also requested to take on the key role of project coordinator.

Specialist trade show stand builder Wijbenga was responsible for the actual construction of the stand. Working in close collaboration with their people, we designed a stand offering maximum flexibility and optimum use of materials. And we delivered on time.

Future proof
Our secret weapon in creating a future-proof concept that is spot-on in every way? Hellema’s dedication to providing us with just the right input. Added benefit of our carefully thought-out design concept, is that it can easily be adapted for use in other marketing efforts.

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