BIP successfully combines innovative healthy snacks and candy with toys and gifts. BIP’s products and toys are designed to be fun and are branded with some of the world’s most popular children’s characters.
The assignment
Based on their success, BIP decided it was time to refresh their own brands and the look & feel of it. They reached out to Creators Dock for support in the creation and innovation of their new and existing brands:
- Wild &Wacky safari animals
- The princesses for Princess & Pets
- Happy Holidays Santa Claus and friends
- Happy Easter Easter Bunny and friends
- Lovable dinos for Dino Friends
What we did
We worked on the basic assets & materials for these brands and transferred these into thematic brand style guides. Using these style guides, BIP will be able to develop (new) products and packaging – all in line with their existing artwork and themes.
