Dutch TV host, presenter, actor, media personality and equestrian, Britt Dekker became widely known as popular participant in the television dating show Take Me Out.

Her love of animals – and especially her Beagle dog Matzy – made cuddly pets an obvious choice as theme for Britt Decker licensed products. The choice of when to launch the limited-edition collection was easy: World Animal Day!

Partnering for animal power
In close collaboration with our partners, we at CreatorsDock gave adorable Matzy the lead role in a line of children’s products that included cuddly toys, duvet covers to snuggle under, comfortable onesies and pyjamas, soft blankets and fun lunch boxes.

Using our creative power
Creators Dock was responsible for the concept creation, we also drew all illustrations of Matzy and his animal friends, made the product and packaging concepts, and contributed our insights regarding photography and the in-store display. The cardboard POS display featuring a photo of Britt Dekker cuddling Matzy, underlined the powerful bond of this popular personality with her dog.

Matzy & Friends – by Britt Dekker was available exclusively and for a limited period only at Albert Heijn (the largest supermarket chain in the Netherlands).

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